The use of the ad-blocking software is up by 30% worldwide, meaning a popular method that brands use to boost sales isn’t that much effective as it used be. Creating useful resources to make an audience believe in a brand is a new marketing that is growing rapidly. Yes, my friend, you have guessed it right – content marketing is the only marketing left. And all leading brands understand the benefits of content marketing.
In today’s post, I’m going to discuss the top advantages of content marketing that you can’t afford to miss in 2018.
As this is a long post, I’ve divided it into different sections and added links to them. Without further ado, let’s dive it:
Table of Contents
1- Content Marketing Benefits
1.1- Content Marketing Supports SEO
1.2- Content Marketing Accelerates Social Wheel
1.3- Content Marketing Creates Powerful Buzz
1.4- Content Marketing Supports Other Marketing Type
1.5- Content Marketing Boosts Growth
1.6- Content Marketing Saves Money
2- Content Marketing Benefits: What Leaders Say
3- Stats for Content Marketing Advantages
Benefits of Content Marketing
Content marketing is one of the most effective, practical marketing strategies today. If you don’t include it in your marketing arsenal, you are going to lose a lot.
Let’s discuss the six main benefits of content marketing that you can’t avoid to miss in 2018.
1-Content Marketing Supports SEO
The below image from Kissmetrics Blog explains aptly the relationship between SEO and content marketing.
According to Neil Patel, SEO is actually all about content marketing.
Here is how content marketing supports search engine optimization of your website.
Useful Content for SEO
Can you image doing search engine optimization of your website without content? No, you can’t.
In fact, nobody can. All SEO gurus across the globe agree that content is vital for SEO efforts.
And to run content marketing campaigns, you will be creating a lot of useful content. By optimizing this content for important keywords and key phrases, you will get lots of useful content to accelerate your SEO efforts.
Content Marketing Provides Linkbaits
Do I really have to tell you the importance of backlinks for SEO?
My friends, backlinks are one of the most important ranking factors. The more high-quality backlinks your website has, the more it has the chances to rank higher.
How can you get those high-quality backlinks? Is there any method?
Useful content is the most effective way to get backlinks.
If you create a useful, ultimate resource on a particular topic and people like it, then chances are they will provide a backlink to you if there is an opportunity to do so.
Useful content that you create for content marketing campaigns gives you linksbaits, meaning more backlinks to your content and improved search engine ranking.
Increased Website Traffic
One of the important benefits of content marketing in SEO perspective is it increases your site traffic. How?
By regularly posting useful content on your site blog, you provide your audience something to visit your website again. It has been observed that websites that update their blogs frequently have increased traffic.
Also, running quizzes and contests on your website is helpful to boost traffic.
2-Content Marketing Accelerates Social Wheel
According to the Content Marketing Institute, 93% of B2B marketers refer social media as one of the top five content marketing tactics. I believe content marketing can speed up your social media marketing wheel.
Here are the top benefits of content marketing to ensure the success on social media.
Awesome Content for Social Media
To harness the true power of social media, you need to share useful, engaging content on a daily basis.
If you run content marketing campaigns, you will not have to separately write content for social media to get the ball rolling. As content marketing is all about creating useful, informative content, you will never run short of content for social media if you adopt content marketing.
Growth in Fans/followers
It is simple – the more you post, the more followers you will have.
Beevolve analyzed conducted a research to find the correlation between tweet frequency and twitter followers. Result? The people who tweet more have most followers.
And it is not true for Twitter only. Content marketing offers a continuous supply of useful, informative content that will help you post more often on social media.
Increased Fans/followers Engagement
This is also one of the important benefits of content marketing. To engage with your fans/followers, you need to share useful, informative content. And content marketing will provide you with lots of content that you can use to build fans/followers engagement.
Helps Build Authority on Social Media
In his article on Forbes Sujan Patel says,
Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency and types of content based on the audience presence.
You need to regularly share different types of content on social media to build authority. Needless to say, content marketing campaigns will provide you with tons of useful content that you can use to post on social media.
3-Content Marketing Creates Powerful Buzz
Yes, my friend, you have read it right. One of the many benefits of content marketing is it will create power buzz for your brand.
In fact, content marketing not only builds awareness but also establishes you as an authority in your business domain.
Following are the ways how content marketing benefits your business when it comes to spreading a word.
Content Marketing Makes You a Caring Brand
To become successful in today’s cutthroat competition, brands must start caring about something other than themselves. Only caring brands survive in the long-run.
How can your brand be caring?
There is only one way that is – to help your prospects make informed decisions.
As content marketing educate an audience, you will become a caring brand if you run content marketing campaigns regularly.
Content Marketing Increases Brand Awareness
A successful content marketer creates content for all the stages of a buyer’s journey – the awareness stage, the consideration stage, and the decision stage.
The content of awareness stage educates prospects. When the more people find useful content, the more they will recognize your brand and tell their friends and family members about your brand. This will increase brand awareness for your brand.
Content Marketing Builds Brand
Yes, my friend, content marketing helps you build brand. By sharing useful content on a daily basis, you will create a clear identity and gain lots of visibility. This will eventually help you build a brand. Buffer is an excellent example of how content marketing can build a respected brand fast.
Content Marketing Adds Credibility to Your Brand
Leading growth marketer and conversion rate optimization expert, Sujan Patel says in his article on the Content Marketing Institute,
Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you.
When you educate your audience through content to make the right decisions, you help people. This naturally builds trust.
Content Marketing Boosts Brand Affinity
According to a research from Conductor, people who consume a brand’s educational content are 131% more likely to buy from that brand. What’s more surprising, consumers are still 48% more likely to buy from that brand after one week of reading that content.
There is no doubt that content marketing by its virtue of offering useful content increases consumer trust and brand affinity.
Content Marketing Delights Customers
To delight your customers, you need to engage with them, solve their problems, and make them feel that you are listening to them.
By creating engaging, useful content, you can engage your audience and solve their problems. The three easy ways to delight your audience are – creating interactive content, encouraging user-generated content, and featuring customers’ stories.
Content Marketing Makes You a Thought Leader
A thought leader is someone who analyzes trends in the industry and shares the best practices and secrets to the audience to solve their problems.
By regularly creating explainer videos, webinars, writing useful eBooks, and how-to guides, you will become the go-to resource for your audience to find credible information in your niche. This will eventually make a thought leader in your niche.
To build your thought leadership fast, you should speak clearly to a defined audience, be consistent in your efforts, be active on social media, and focus on search engine optimization.
4-Content Marketing Supports Other Marketing Types
The biggest benefit of content marketing is you can easily integrate it to other types of marketing.
Here is how!
It Complements Inbound Marketing
If you are a fan of inbound marketing and understand its core concepts, then you will agree that one needs a lot of content to run the inbound engine.
There are four steps of Inbound marketing – attract, convert, close and delight. Without useful, informative content, can you attract your prospects?
My friend, content marketing is vital to maximizing the success of inbound marketing.
It Perfectly Fits in Influencer Marketing
In 2018, your influencer marketing campaigns should look a lot less like generic ads and much more like content marketing.
John Hall says in his article on Forbes.
Content is the foundation for your influencer campaigns; you can’t effectively build out influencer strategies unless you’ve already developed a strong brand message.
5- Content Marketing Boosts Growth
Content marketing supports SEO strategy, content marketing accelerates social wheel, content marketing creates buzz for your brand, and it eventually boosts the growth of your business.
Content Marketing Influence Purchase decision
81% Shoppers do online research before buying. This means you need to be there when your prospects are searching to sell more.
And the only way to do so is to share lots of useful content that solves your audience’s problems.
In other words, content marketing campaigns, if run smartly, can change prospects’ mind to buy from you.
It helps Generate More Leads
It has been proved in a research that people are more likely to buy from the brand whose brand content they consume.
So, my friend, regularly sharing useful content through different channels will help you generate more leads.
Neil Patel has suggested five lead-generating ideas for content marketing. They are – ebooks, webinars, white papers/guides, and consumer case studies.
Content Marketing Increases Sales
This is also one the important benefits of content marketing. If you run smart content marketing campaigns, you will be able to reach more prospects when they are searching online, and you will generate more leads. Yes, my friend, content marketing increases sales.
Content marketing builds thought leadership. According to LinkedIn research, 92% of buyer engage if the professional is a thought leader.
6-Content Marketing Saves Money
Content marketing is not only highly effective but also it saves you lots of money.
Here are ways how content marketing benefits businesses.
Content Marketing Is Cost-Effective
As compared to other marketing channels, content marketing is highly cost-effective. As content marketing campaigns help buyers make informed decisions, you will build a targeted, engaged audience with the help of content marketing. It will not be like running advertisements to boost quick sales.
According to the Content Marketing Institute, content marketing generates three times as many leads while it costs 62% less than outbound marketing.
What’s more, content marketing cost per lead drops 82% after the first five months.
Content Marketing is Recyclable
One of the most important benefits of content marketing is it is recyclable.
Yes, my friend, you don’t always have to create content from the scratch.
Suppose you create an ebook on a particular topic, then you can convert the chapters of the ebook into blog posts after some tweaking.
Also, you can create a checklist based on your ebook.
Manya Chylinski has a detailed guide on Content Recycling: A to Z.
Content Marketing Offers Long-term Benefits
Unlike most advertising strategies, the advantages of content marketing are long-term. So if you are in the search of a marketing strategy that can offer you long-term benefits, content marketing is the right option. Why?
My friend, evergreen content lasts forever. And every content you write is permanent web property and provides compound interests.
Content Marketing Is Only Effective Marketing Left
The Godfather of modern marketing, Seth Godin, once said, “content marketing is the only marketing left.”
Every word of his statement is true. People have become traditional marketing averse and they are using ad blocking software to keep ads at bay. The best way to reach audience is to offer them something that solves their problems.
Content Marketing Benefits: What Leaders Say
Content marketing is an economical yet highly effective marketing tool.
Here is content marketing evengalist, Joe Pulizzi, on the benefits of content marketing.
Renowned Internet marketers and thought leaders all across the world agree that content marketing is a powerful tool to build brands and drive growth.
Ace Internet Marketer Neil Patel says,
“No matter what your business model is, content is still king, thus content marketing must be a primary goal.”
Leading digital marketing consultant Shane Barker is convinced with the benefits of content marketing. He says,
“When it comes to marketing, nothing beats content marketing in this digital age. More content means more people are spending more time on your website. Content marketing can drive more conversions, and a better social presence if you promote the content properly through influencers.
I have always maintained that good content on its own doesn’t do much. It needs to be channeled and marketed so that it brings in the returns that it is meant to. For me, an ideal content marketing strategy should not look like an advertisement. It needs to be authentic so that its drives organic traffic. And when you have a marketing strategy in which the only investment you need is time with a promise of amazing results, that is one of the biggest benefits ever.”
Lalit Sharma, the founder and CEO of Ranking By SEO, says,
“Content marketing is the future of marketing. Not only is it highly effective but it is economical. It spreads awareness, creates loyalty, and builds brand. And the best things it offers you long-term benefits.”
Amit Kapoor, who was chosen Global Top 200 Content Strategist and India’s Top 100 Content & Brand Custodian, believes content marketing is the future.
“Consumers today are not looking at ‘in-your-face advertising’. They want to read brand stories that are authentic and transparent. Content marketing enables client engagement, along with providing credibility for organizations by creating content that reinforces brand image. This is made possible by means of consistent monitoring of brands, and taking effective measures to align the creation and distribution of all forms of content with business vision and goals.”
My friend, Krishna Soni, who has more than 7 years of experience in digital marketing, is absolutely certain about the benefits of content marketing in SEO. He says,
“ Content marketing and SEO complement each other. You can leverage the true power of SEO only when you incorporate content marketing into your SEO strategies.”
Stats for Content Marketing Advantages
When it comes to the data on the benefits of content marketing, you have plenty of studies.
Here are a few important statistics highlighting the benefits of content marketing:
1- Per marketing dollar, content marketing produces 3 times more leads as compared to paid search ads. (Source: Kapost)
2- Not only does content marketing cost less than traditional marketing but also generates 3 times as many leads. (Source: DemandMetric)
3- Companies using content marketing have shown six times higher (2.3%) conversion rates than those that aren’t (0.5%). (Source: Aberdeen)
4- 95% B2B buyers consider content as trustworthy when it comes to evaluating a company and its offerings. (Source: DemandGen)
5- 80% business decision makers wish to avail information in series of articles versus instead of an advertisement. (Source: Stratabeat)
Considering these benefits of content marketing, wouldn’t you adopt content marketing for your business?
Content marketing is an economical yet highly effective marketing tool. Good content marketing campaigns support SEO, speed up the social wheel, create strong buzz, and increase growth. In addition to saving lots of money, content marketing complements other types of marketing.
What about you? Do you want to share other benefits of content marketing? Leave them in the comment section. I’d love to know about them.