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March 6, 2026

Author: Elliot Radford

The Most Common Branding Mistakes Businesses Make

So you're setting up a business and checking things off your list. You might think the financial, insurance, and regulatory stuff is the most challenging. You might think branding is not too important; it's just the logo, right? Well, you couldn't be more wrong. Many businesses come up short when it comes to their branding, costing them time, money, and customers. But what are these common branding mistakes, and what can you do to