Kamalika De specializes in covering business news, statistical research, and operational topics of interest to startup entrepreneurs and experienced owners alike. She has five years of experience researching and writing in the SMB space. Her byline appeared on Entrepreneur, GoDaddy Blog, Business2Community and more. She has an MA (English) degree.
Last updated on July 31st, 2024 at 06:15 pmCustomer loyalty is key to the success of any small business or startup. When your customers are loyal, they’re more likely to stick around and keep spending money. In this article, you will learn – why customer loyalty is important and how to build it. Let’s dive […]
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Last updated on July 31st, 2023 at 12:01 pmIf you run a small business, you know keeping your employees happy is key to success. But sometimes, it can be challenging to know how to go about doing this. A great place to start is by simply listening to employees. Employees want to feel heard and […]
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Last updated on January 18th, 2024 at 11:32 pmAs a small business owner, you’re always searching for ways to improve your products/services and get ahead of the competition. You might be inclined to focus on what you think is essential without really listening to your customers. But that would be a mistake. Listening to your […]
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Last updated on November 1st, 2023 at 01:12 pmAre you looking for ways to promote your small business on a budget? Or maybe you’re just starting out and don’t have much money to spare. No problem! There are plenty of low-cost or free ways to get the word out about your business. Let’s get started! […]
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Last updated on July 7th, 2024 at 12:16 pmBusinesses adopt technology to be digitized, manage a vast amount of data, improve operational efficiency, and whatnot. As the use of technology grows, the need for investing in cybersecurity increases to safeguard the increasing volume of data. However, having complicated guardrails around data and services doesn
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