Kamalika De specializes in covering business news, statistical research, and operational topics of interest to startup entrepreneurs and experienced owners alike. She has five years of experience researching and writing in the SMB space. Her byline appeared on Entrepreneur, GoDaddy Blog, Business2Community and more. She has an MA (English) degree.
Video marketing is a super practical tool to reach your target audience. If you do it right, video marketing can provide your brand with multiple benefits. It can yield incredible results, from building awareness for your products/services to converting leads into customers. Why shouldn't it?
The number of digital video viewers is growing fast, and it is expected to reach
When you develop new materials for achieving your content marketing goals, you usually go through an ordeal. From developing a new idea to researching the topic to creating the content to promoting it, you have to take care of many things to reap the true benefits of content marketing.
But do you know by writing less and promoting more, you can still drive
LinkedIn is a Goldmine for businesses. You can build a support network, generate leads, and find talented employees for your business on LinkedIn. If you are a b2b businessman, LinkedIn (LI) can work for you as a lead generation machine because 45% of LinkedIn users are in upper management.
As a small business owner, you can leverage the power of LI to ac
It’s no secret that we all love using our smartphones nowadays. Marketers should consider the fact that 80% of internet users have a smartphone. SO mobile marketing can be a valuable tool in the marketer’s arsenal.
Mobile marketing offers a cost-effective way to reach prospects. It’s about more than just sending an SMS at the right time. A mobile marketing campaign could include:
- Sending out emails. Many people read emails on their smartp
Love it or hate it, but you cannot ignore it. Yes, I’m talking about social media that has become a lot more than just connecting with friends, having personal interactions, and sharing opinions.
Around 3.484 billion people worldwide use social media, making it a powerful tool for brands to co