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March 12, 2026

Author: Kamalika De

A Basic Introduction to Mobile Marketing

It’s no secret that we all love using our smartphones nowadays. Marketers should consider the fact that 80% of internet users have a smartphone. SO mobile marketing can be a valuable tool in the marketer’s arsenal. Mobile marketing offers a cost-effective way to reach prospects. It’s about more than just sending an SMS at the right time. A mobile marketing campaign could include:

  • Sending out emails. Many people read emails on their smartp

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