Influencer marketing is preferred over traditional marketing and celebrity endorsements. It is a powerful branding and marketing strategy. So, influencer marketing is regarded to be an effective strategy by 80% of marketers, according to recent research by Mediakix. Influencer marketing might be a controversial topic among brand practitione
Big data is everywhere. And if you are a marketer, it is everything. The data-reliant, information-based model of marketing has changed business forever. But at the same time, too much data has made it challenging to determine key marketing metrics a company should track. Statistics were significant in the past too, but now they're indispensable. The success of your business
For a long time, marketers have been leveraging Emails and SMS to do what push notifications are doing today. Though Push Notifications will never replace emails, there is little doubt about the impending days of SMS for marketing. If we talk about push notifications, they are a small chunk of t
