Kamalika De specializes in covering business news, statistical research, and operational topics of interest to startup entrepreneurs and experienced owners alike. She has five years of experience researching and writing in the SMB space. Her byline appeared on Entrepreneur, GoDaddy Blog, Business2Community and more. She has an MA (English) degree.
Content marketing is one of the most effective marketing tools available today. Because of multiple benefits of content marketing, more and more businesses are adopting content marketing as their main marketing weapon to tackle competition and hack growth.
Like any other type of marketing, content marketing also requires building a buyer persona so as to boo
The use of the ad-blocking software is up by 30% worldwide, meaning a popular method that brands use to boost sales isn’t that much effective as it used to be. Creating useful resources to make an audience believe in a brand is new marketing that is growing rapidly.
Yes, my friend, you have guessed it right - content marketing is the only
Blogging is hard.
No, let me correct it here.
Blogging is damn hard.
There were 600 M blogs w
There are already tons of content marketing trends prediction posts. And you might think this is just another such post.
But let me be clear - this is not merely a prediction post. Instead, you will know five data-driven content marketing trends that will flourish in the coming years.
So if you want to create a solid content marketing st
I bet you must have heard about it, as there is a hell of lots of buzz around it these days.
What is it?
User Generated Content (UGC). Yes, my friend, almost every online marketer agrees that UGC is a powerful ally in brand-building efforts.
And when it comes to social media, user-generated cont